Fractional CMO School

Become a booked out Fractional CMO in less than 6 months

Fractional CMO School is a six-month coaching program + community designed to help you launch your business, attract dream clients, and exponentially grow your income as a Fractional CMO.

Launch Your Business

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Attract Dream Clients

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5x Your Income

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Launch Your Business — Attract Dream Clients — 5x Your Income —

“I made $100k in my business within just 6 months of joining Fractional CMO School.”

— CB, FCMO school student

THE ONLY SCHOOL THAT DISHES OUT...

Every Single Thing You Need to Launch And Grow Your Fractional CMO Business

Whether you’re working a 9-5 or have your own business already, most experienced marketing professionals dream of getting paid the big bucks to focus on strategy – and get out of the weeds of execution. 

The problem is – starting a Fractional CMO business is overwhelming without a roadmap. How do you know what to charge? How do you find great clients? And when you do… how do you actually show up as a Fractional CMO?

Does any of this sound familiar?

You want to move from doing, to leading > You crave a shift from hands-on tasks to crafting big-picture strategies, steering the ship not rowing the boat.

You’re craving growth and mentorship > You're surrounded by walls —no one to learn from, no room to grow. You're ready for a space where your marketing mind can truly expand.

You’re stuck in a career rut > You've got big ideas and an even bigger drive, but every day feels like déjà vu. You're craving a leap, not just a step, in your career.

You’re overwhelmed by work-life imbalance > You're spinning too many plates, looking for that sweet spot where work complements life, not consumes it.

You’re craving diversity in your work > Your current gig is a one-note tune, but you're ready to play the whole symphony, diving into a variety of brands and challenges.

You want to make more money > Your talent deserves more than just a pat on the back; you're on the hunt for compensation that matches your worth.

If This Sounds Like You…

THEN YOU’RE IN EXaCTLY THE RIGHT PLACE

“I’m so excited to have made back my investment into fCMO School within the first 30 days!”

— Lillian, FCMO school student

Fractional CMO School is perfect for you if…

You’re a marketing expert with 6+ years of experience > 
If you’re just starting out, this isn’t for you. This program is about refining and positioning yourself to lead, not marketing.

You’re ready to ditch the 9-5 and join entrepreneurship > 
We’re over building someone else’s dream -- it’s time for those efforts to work for our own goals (and bank accounts!)

You’re a marketing consultant looking to add fractional CMO services > You’re great at what you do & you’re ready to offer big picture strategy, working with executives exclusively.

You’re a fractional CMO and want to be among the best in your field > Amazing, welcome to the club! Now you need systems, processes, and guidance on how to grow and scale.

TIME FREEDOM

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WORK LIFE BALANCE

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UNCAPPED INCOME

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TIME FREEDOM - WORK LIFE BALANCE - UNCAPPED INCOME -

What if you can have it all?

Imagine If…

Work didn’t feel like work.
You know you’re doing what you were born to do. Everything feels aligned. You’re seeing measurable results. Strategy is flowing. You’re living with ease.

You ONLY worked with dream clients > Ones that are aligned with you and your values, with great budgets and teams of players who all value your strategic mind, ideas and the A-Game you bring to the table.

You had control over your days > You get to choose when you work, how you work, who you work with and why. Your days were designed around you -- your calendar included the things that matter most.

THIS ISN'T A PIPE DREAM.
I'VE DONE IT. SO CAN YOU.

FRACTIONAL CMO SCHOOL REVIEWS

MEET JESS SHIRRA

MEET JESS SHIRRA

FRACTIONAL CMO + FOUNDER + YOUR GUIDE

Hey I'm Jess Shirra,

This is my story...

Hi! I’m Jess, 15+ years in marketing and founder of Fractional CMO School. After countless virtual coffee dates with marketers asking me to share what I’d learned about building my CMO business, I realized there was a HUGE NEED for a program that taught marketers exactly how to do this. 

Fractional CMO School is my playbook. It’s my entire game-plan walking you through exactly how I went from zero to six figures in less than six months -- landing dream clients like Jenna Kutcher (and creating a multiple six figure business today). Consider this your exclusive invite to join Fractional CMO School. More than just a program, it’s the launchpad to your own thriving Fractional CMO business.

Are you in?

BRANDS WE’VE HELPED GROW

HERE’S THE DEAL...

“I transformed my grind as a marketer into a thriving Fractional CMO business, and now, I’ve mapped it out for you. Imagine me, once clocking relentless 60-hour weeks, then flipping the script to a six-figure business in half a year. Fast forward to $30K months and working with dream clients like Jenna Kutcher becoming the norm.”

Fractional CMO School

Start or Grow your Fractional CMO Business

Fractional CMO School is a six-month coaching program + community that is designed to turn marketers into top Fractional CMOs. It covers the A to Z of running a Fractional CMO business – from mastering sales to setting smart pricing, and leading as a CMO.

What You’ll Learn in FCMO School

Fractional CMO school is designed to get you results. By the end of our six months together, you’ll know ...

How to find, pitch, and convert 7-figure clients you’ve always dreamed of working with

How to make the switch from marketing executor to purely building strategy

Clear cut ways to create an immediate, significant impact in just the first 30 days

Confidently price yourself as a high-ticket, executive level fractional CMO -- & back it up

How to approach brand and marketing strategy development for clients (with tons of examples)

And so much more…

Here's Exactly What You'll Find

Inside Fractional CMO School

THE COMPREHENSIVE

Fractional
CMO Course

Gain access to the complete Fractional CMO business blueprint - from launching to pitching your dream clients and growing your business. Packed with everything from operations to sales, and lead gen to the CMO role – it's years of know-how, neatly packaged for your instant success.

OVER 24 IN-DEPTH TEMPLATES

Fractional CMO Template Vault

A vault packed with a punch that’ll take you from ‘new business owner’ to seasoned expert. From pitch templates to swipeable marketing strategies, you'll find everything you need to work as a Fractional CMO, saving you countless hours.

PLUS You'll Also Get

Group Coaching Calls

Learn from me (Jess here, hi!) and get personalized coaching in a group setting every other week.

Access The
Community

Stay connected and engaged with the exclusive, private Fractional CMO School community.

1:1 Private Coaching

Benefit from in-depth Hot Seat Mentorship with me daily, right within our private community.

Interactive
Workshops

We’ll build out client strategies, discuss challenges and create tools for your business.

Real Life Client
Case Studies

We’ll break down client strategies, real-life examples of sales calls (how to close them) and more.



Expert
Speaker Series

Benefit from in-depth Hot Seat Mentorship with industry leaders right within our private community.

EXPLORE THE MODULES

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EXPLORE THE MODULES -

Take a Peek Inside

Fractional CMO School will give you e.v.e.r.y.t.h.i.n.g. you need to start and grow your own Fractional CMO business… If I’ve done it or have it, it's yours! My goal is to save you hours of hard work and years of lessons.

  • CMO Foundations

    In Module 2, we start with the Fractional CMO model – how it is different from the old CMO model and why more and more businesses are choosing this route. Hint It's the new way of marketing all over the world!  We’ll work through the CMO role, core competencies and the big switch from execution to pure strategy and leadership. We finish off this module with how to leverage external partners to better serve our clients.

    • Fractional CMO Model (the old versus the new)

    • Benefits of hirings a FCMO (over traditional FT employees)

    • The CMO Role (and how to maintain those boundaries with clients!)

    • Core Competencies (we’re talking brand, positioning, strategy and team)

    • Think Like a CMO (the switch from execution to strategy)

    • Letting Go of Ego (and leveraging external partners to close knowledge gaps)

  • BUSINESS FOUNDATIONS

    Module 3 is your step-by-step foundations to actually setting up a functional, profitable business. We’re covering legal, contracts, contract tools, invoicing, invoice tools, finance necessities and revenue trackers. 

    • Legal (the stuff that’ll protect you and your clients!)

    • Contract Best Practices (and the types of contracts you’re going to need)

    • Contract Examples and Tools (real examples, real use cases!)

    • Invoice Best Practices and Tools (all my administrative secrets)

    • Finance Must-Haves (we’re talking tools, best practices and SOPs)

    • Revenue Tracker (because you can’t monitor profit if you’re not tracking revenue)

  • PACKAGES AND PRICING

    In Module 4 we cover one of the most important parts of your entire FMCO business: how to position and price your own offerings. I show you exactly what I do within my business broken down into 5 key offerings for different types of clients and price points. And then I teach exactly how to price each of them based on your appropriate experience and skill set. 

    • Strategy Offerings (the exact ones I use in my agency)

    • Power Hours (this is your hourly one-offs for smaller clients)

    • Marketing Brand Assessment (this is your deep dive audit, paid of course!)

    • Strategy Intensives (one of my favorite offerings to pair with coaching)

    • Client Examples of Strategy (yes, real strategies I’ve used for my clients)

    • Advisory or Coaching (this is like a part-time fractional CMO)

    • Integrated Leader (full on FCMO!)

    • How to Confidently Price Yourself (mindset, market rates and where you fit)

  • ATTRACTING DREAM CLIENTS

    Module 5 is all about building your sales funnel – because if you can’t reel in great clients your business won’t get far. We’ll talk about niching down, knowing exactly who your ideal client is, creating a clear brand for yourself, your online presence, choosing channels, website strategy, inbound lead forms and podcasting pitching (my most successful marketing channel!) 

    • Niches (the power of niche and how to figure out which niche to choose)

    • Defining Your Ideal Client (we’re going deep into your audience)

    • Your Brand (online presence, channels and creating something cohesive)

    • Jess’s Social Profiles (and how to optimize your own)

    • Website Strategy (how to craft a site that converts)

    • Inbound Leads (forums that qualify so you aren’t wasting your time)

    • Pitching Podcasts (including SOPs!)

  • UNSLIMEY SELLING

    In Module 6 you’re going to learn about sales – starting with a complete breakdown of my sales process from discovery to closing. You’ll get my outreach system and tracker template, scripts for outreach, discovery call scripts, and so much more. We talk about proposals and pitch decks, objections and rejections (and how to deal with them!) 

    • My Entire Sales Process (from discovery to closing)

    • Outreach Templates (and how to track your outreach)

    • Discovery Call Scripts & Best Practices (plus behind-the-scenes calls!)

    • How to Create Winning Proposals (so you can close more sales)

    • Pitch Decks (you get to use mine!)

    • BTS Fractional CMO Pitch Recordings (where you can watch me pitch a client)

    • Objection & Rejection Handling (and how to be prepared)

    • Shortening Your Sales Cycle (and landing more contracts)

  • WORKING WITH CLIENTS

    Once you’ve landed your dream clients, you’ve got to deliver. Module 7 is where I share all of my SOPs for every one of my offerings. We talk about quarterly planning sessions, mastering KPIs, Sales forecasting and putting together budgets. You’ll also get access to all my campaign and calendar templates

    • SOPs (all the SOPs you didn’t know you needed)

    • BTS Weekly Marketing Meeting Recordings (so you can see what it’s really like)

    • KPIs and Tracking (how to measure results and explain them to your clients)

    • Sales Forecasting (and how marketing contributes to achieving sales goals)

    • Marketing Templates (real life templates that’ll make everything easier)

You Deserve To Have Support As You Build Or Grow Your Fractional CMO Business

With my Fractional CMO School Course + Template Vault OR The Full Program – you'll have everything you need to start or grow your business

✔ Lifetime access: Learn to CMO' Course
✔ Lifetime access to the Template Vault
✘ Personalized 1-1 plan and onboarding
✘ Bi-weekly 60-minute group calls
✘ 24/7 Access to our Private Community
✘ 1-1 Implementation Support & Coaching
✘ Monthly Expert Speaker Series
✘ A Network of Talented Marketers

$2997 / pay in full
monthly payments available

I GOT THIS ON MY OWN! JUST GIVE ME THE COURSE AND TEMPLATES

Course And
Template Vault



✔ Lifetime access: Learn to CMO' Course
✔ Lifetime access to the Template Vault
✔ Personalized 1-1 plan and onboarding
✔ Bi-weekly 60-minute group calls
✔ 24/7 Access to our Private Community
✔ 1-1 Implementation Support & Coaching
✔ Monthly Expert Speaker Series
✔ A Network of Talented Marketers

$1297 / monthly for 6 months
$5,997 / pay in full (save $1785)

I WANT COACHING & COMMUNITY TO ENSURE MY SUCCESS

Get The
Full Program

THE RESULTS SPEAK FOR THEMSELVES

WHAT STUDENTS ARE SAYING

Miranda Holland

“The catalyst I needed to launch out on my own”

“I just wanted to send you a quick message to say "thank you!" I have been so blessed by your fCMO school. It was the catalyst I needed to launch out on my own. I just put in my notice for my 9-5 and will be pursuing this full time in October. I have 3 new contracts that are planning to start then as well so I will be starting out the gate with the work I need to build my business. It was immensely helpful going through your lessons and using your templates as guides. 

Thank you again for all the work and care you put into this. ”

Kevin Corkum

“I have finally found a place where I can uplevel my business”

“I’ve known Jessica for a couple of years now.  She is the first call I make when I’m stuck on something.  Bluntly, I am in awe of how she has built her company: her service packages, her presentation, and of course her branding.

I have finally found a place where I can uplevel my business.  "For me, working with Jess has felt more like a mastermind than a school. The content is approachable for those in marketing looking to branch out and deep enough for senior marketers to take things to the next level.  Thanks so much Jess!”

Emma Boshart

“THE best investment I have EVER made”

“Being part of the Fractional CMO school has really given me the kick in the butt I needed to fully own the role of fCMO both in my business and online. Since joining, I've revamped my entire offer suite, begun to update my website, officially "announced" myself on social media, and have a sales call lined up with a company I'd love to work with. Jess has provided all the tools I need to take my current business to the next level, from fully outlined options for offers to templates for EVERY situation to personal support. It's invaluable having someone with Jess' experience to answer my questions, give me advice, and be there to cheer me on. This program is one of the best investments I've EVER made in my business!”

Abby Mundell

“I launched my business with confidence”

“Diving into entrepreneurship with years of marketing experience felt natural, yet the transition was filled with unexpected hurdles. It wasn't my qualifications that I found lacking, but rather the essential toolkit for starting my own business as a fractional CMO. This is where Jess and her fractional CMO school made all the difference. Jess didn’t just provide education; she equipped me with a comprehensive suite of tools, resources, and the kind of practical knowledge you won’t find in textbooks. Her detailed guidance on when, why, and how to use these resources transformed my readiness into real capability. Thanks to her, I launched my business with confidence and a deep understanding of what it takes to succeed. Jess’s program isn't just about learning to be an entrepreneur—it's about becoming one.”

YOU HAVE OUR PROMISE

Fractional CMO School IS LIKE NOTHING YOU'VE SEEN BEFORE

Before I created Fractional CMO school, I knew I wanted to build something that I wished existed when I started my business. In the course world – there is a ton of fluff, BS and gatekeeping – all funneling you up into the next and the next. This is not that. With Fractional CMO School you’ll really get it all.

Business start up and growth strategies that are comprehensive, detailed and PROVEN

Tried, tested and detailed client strategies that you can replicate with your clients

YOU’LL GET…

OTHER PROGRAMS

Sales strategies that DON’T feel ick and actually work to land you dream clients

1-1 coaching with Jess Shirra, a 6 figure CMO who is serving high ticket clients

100’s of high quality templates that can be used with your own clients and business

In depth training and resources on how to actually BE a Fractional CMO inside a clients business – with tons of examples and case studies

Access to guest speakers who are industry leading experts

Fractional CMO School is THE ONLY program on the market that offers all of this and more. Other programs that teach marketers to become fractional CMO’s only provide a fraction of what’s inside Fractional CMO School.

some

some

GET INSTANT ACCESS!

FREQUENTLY ASKED QUESTIONS

Who is this program for?

This program is ideal for: 

—Marketing experts with 6+  years of experience who want to transition into a Fractional CMO role,

— (or) Fractional CMOs who are looking to elevate their offerings, systematize, or scale. 

What is the FORMAT OF THE program?

You have two options:
You can go-it-alone with the Learn to CMO Course + Template Vault, or get coaching, community and 1-1 mentorship with the full program.

How long is the program?

The program is 6 months long. After ‘graduation’ you can choose to stay on as an Alumni in in the marketers club for $297 / mo.

When can I sign up?

Anytime! Our doors are always open, and learning is at your own pace. There are replays of calls and trainings you may have missed in the past.

Is there a guarantee for this program?

While we can't guarantee specific results, we're confident that the program will provide immense value. Our goal is to make this program so valuable that you not only recoup your investment during the program but also find it incredibly impactful.

What if I can't make all the live calls?

We understand that schedules can be busy. All live calls will be recorded and transcribed, so you can catch up at your convenience. We'll also have asynchronous coaching available for you in the Community area.

Can I get a refund if I'm not satisfied with the program?

We're committed to your satisfaction with our program. However, please note that we do not offer refunds. We encourage you to reach out to us if you have any concerns or questions before enrolling to ensure that this program is the right fit for you.

Is there a community aspect to this program?

Yes, you'll have access to a private community where you can connect with other program members and Jess Shirra. It's a great space to share ideas, ask questions, and receive support.

YOU CAN KEEP DOING WHAT YOU’RE DOING… OR YOU CAN

Take The Leap And Get The Results You Know You Want

You’re reading this because you know something’s missing. You know you need direction and you know you’ll get further ahead learning from someone who’s already where you want to be...

I got this on my own! Just give me the course and templates.

Course & Template Vault

$2997 ONE TIME FEE

I want coaching & community to ensure my success

Get The Full Program

$1297 FOR 6 MONTHS OR $5997